Social Media Marketing Strategies For Your Business

Social Media Marketing Strategies For Your Business

More and more people are taking the social media route to stay in touch with family and friends and therefore, marketers are finding it beneficial to attract the growing number of social media users. However, marketing professionals have a tough job in their hands to focus their attention on ways to increase the conversions for businesses. The following strategies could help companies to better target and acquire new customers.

Engage With Customers
Besides posting daily updates and sharing news, engage your visitors in conversation. This engagement with the users would make them take an action such as ‘Like’, ‘Dislike’ ‘share’ , ‘Retweet’ ‘+1’ etc. which in turn will result in more visibility. Asking questions or polls is a great way to understand what the users think about your product and/or services. These feedback provide you an opportunity to improve on your products and services and develop new strategies.

Relevant and Unique Content
To stay focused in social media marketing, you must use unique and relevant content that can be shared. Sharing valuable information and providing a review of that information increases your credibility and reputation among your fans/followers. Your connections start growing and your opinion is valued more.

Use Facebook Offers To Attract Leads
Facebook offers are a good way to focus on social media marketing. These offers can be set from the Facebook page and work differently compared to Facebook ads. The news feed of Facebook carry these offers can be targeted towards genuine audience.

Engage Your Email Subscribers
eMail subscribers can be invited to follow your Facebook page or Pinterest account. Putting up an autoresponder would enable you to send such offers to new subscribers and keep them engaged. The point is to provide high quality offers and promotions rather than quantity.

Connect Through LinkedIn
LinkedIn helps a lot in providing the branding that a company requires and therefore, it is important to have a LinkedIn page. This is a must especially if you run a B2B service.

Blogging to Take Your Business to the Next Level

Blogging to Take Your Business to the Next Level

The concept of blogging needs no introduction. Chances are you might be following at least a couple of blogs regularly or even attempted to run a blog yourself. Have you ever thought of blogging as a powerful tool to improve your sales and increase your brand visibility? Read on to find out how much you are losing out on today’s competitive world without engaging in blogging for your business.

The benefits of a business blog:

  • A Blog is an effective tool to build your social media footprint and establish your brand image and earn people’s trust.
  • Helps you position yourself as a thought leader in your area of expertise. Get more speaking engagements or invitations to attend and showcase your services.
  • Gives you an opportunity to communicate your expertise and establish your business as a great resource for your target audience.
  • Helps improve your search engine optimization – Blogging increases the chances of your website appearing on the search engines for the terms related to your market, thereby giving you a lot of visibility.
  • Social media buzz: If you are successful in providing valuable, interesting and resourceful content by blogging, your content spreads on the social media like a wildfire, and brings your brand a lot of attention in return.

Essentials of Blogging:

  • The Platform: WordPress is the most preferred blogging platform. It is free, secure and open-source content management system that offers great flexibility and easy integration with your current website. Download for free from
  • The Design: Hire a PHP developer and a designer to integrate the wordpress blog to your current website. You can get this done for less than Rs. 10,000 if you know where to look!
  • The Content: The life blood of the blog. Use Google to find out the likely search-terms your audience might be using to find you. For example, if you are a real estate consultant, by typing in ‘real estate market’, you can find a lot of suggestions by Google to write awesome topics, more than enough to get you started with!googleUberSuggest.orgis highly recommended to find such ideas with the click of a button. Additionally, below are some of the best ideas for a blog:
    • How to posts
    • Reviews
    • Lists
    • Tips
    • Pros & Cons
    • Facts pages
    • Checklists
    • Blueprints
    • Worksheets
  • The Call-to-Actions: End your blog with a strong call to action. A simple statement like the one below can work wonders when used appropriately.
  • The Social Sharing: Make sure to include the social media buttons on your blog posts to facilitate a one-click social sharing.

Measuring Your Blog’s Success:
While there is much debate about the return on investment for time spent in social media, the results of blogging are easier to evaluate: unique visitors, comments, interactions, time on site and other metrics can help businesses learn about customer interests and pain points. Use Google Analytics (free) to measure the reach of your blog. Google Analytics integrates with wordpress seamlessly to provide you real-time results of the user activities on your blog. It shows you the sources of the visitor, the time spent on your blog, the country and the region of the visitor, the number of visits, the keywords that attracted the most visits, etc. Based on the data, you can create more content that your audience will love.

As you embark on your business blogging journey, prepare for a workload tied to content management. Build an editorial calendar and start adding to it some resources that you already have lying around, such as whitepapers, informative brochures and industry reports. We recommend that you involve a few more people in the content creation process. Offer your team members some kind of rewards at the end of the quarter for contributing the best blog content!

Happy Blogging!

Advanced Web Ranking & Advanced Link Manager from Caphyon

Advanced Web Ranking & Advanced Link Manager from Caphyon

Advanced Web Ranking Review:

The key to success for a website is good search engine ranking. Being in the SEO business, our ultimate goal is to increase the client’s website ranking in various search engines specified by the client. The major factor which influences the ranking of the website is keyword phrases for different search engines. Every search engine positions the keyword differently and the positioning of keywords also differs frequently in the same search engine depending upon the geographical location of the user.

It is a challenge to optimize a website for hundreds of search engines, and to track their positions on a consistent basis. There are many softwares which helps you find website ranking, keyword positioning and keyword suggestions for different search engines or specific search engine, but the availability of search engines are very limited.

We were looking for a comprehensive tool to track keywords, find effective keywords, track website ranking for different local and international search engines, etc… We came across Advanced Web Ranking tool by Caphyon, which has different features which helped us to track our clients’ website ranking and find the most effective keywords by comparing keyword popularity & competition and gives suggestions for new keywords.


Major Features of Advanced Web Ranking are:

  • Keyword Research Tool
  • Competitor sites reports
  • Supports 1000+ Search Engines
  • Local Search
  • Google preview tool
  • Automatic search engine updates
  • Detailed Reporting
  • Multiple Updates of same project
  • Multiple proxy support
  • Google Ajax API

Keyword Research Tool:
Ever wondered how to improve your Search Engine Ranking? Keyword optimization gets the site to the top of the search engine rankings, which in turn increases its profitability. Keyword research tool helps to select effective niche oriented keywords for optimizing a web site for better ranking in search engines.

Advanced web ranking offers set of multiple keyword analysis tools which helps to obtain the statistics of the existing keywords and also helps to obtain new specific keyword ideas based on the popularity of searches done on the keyword and their position in the search engines.

Competitor sites reports:
It is very important to know the competition level for your keyword and to know how many competing sites are using the keywords. Advanced Web Ranking helps to find out number of results a search engine has for a keyword. Advanced Web Ranking helps to select the most effective keywords by comparing keyword popularity & competition for better optimization.

Supports 1000+ Search Engines:
Advanced web ranking supports 1000+ local and international search engines to choose from, that helps to enhance the level of optimization. It also allows us to customize a list of selected search engines from more than 1000+ available search engines and use the same while creating new projects.

Local Search:
It is very important for any business to target local market and optimize their website according to local search engines. Advanced Web Ranking helps you find and add a new location in the “Local Search Engine Manager” by allowing to query the Google Maps and Yahoo Local search engines. By performing this process, a new local search engine will be added in the search engine list which will contain the location and name.

Google preview tool:
Google preview tool helps you to check website rankings, regardless of their location by creating a new search engine, which will provide the accurate results. Google preview tool allows creating projects for both organic results and paid results or either one of your choice.

Automatic search engine updates:
Whenever the changes are done and the search engines are updated, Advanced web ranking directly delivers the new search engine updates to your computer automatically.

Advanced web ranking features personalized reports by customizing the features according to the choice and client needs. Advanced web ranking also has a feature to generate 6 types of customized printable reports. The 6 types of printable reports are Current Rank report, Top Sites report, Overview report, Search Engine Rank report, Keywords Rank report and Visibility report.

Multiple Project Updates:
With the use of Multiple Projects Scheduler, Advanced web ranking provides multiple project updates at the same time.

Multiple proxy support:
Advanced Web Ranking has a feature to use multiple proxy servers to decrease the time of an update, by sending search request to each proxy server at same time which allows the search engine to treat the search request as naturally approaching queries from different IP addresses.

Google Ajax API:
With the use of Google AJAX API you can check your keyword position in Google search engine.

Advanced Link Manager Review:

High quality link building campaign is an essential part of Off Page Optimization, not just to boost traffic from having a listing on another site, but also from a search engine perspective. It’s evident that many major search engines will increase your rankings not just based on what’s on your site but also considers links from other sites pointing back to your site.


Link exchange strategies and linking management software have become increasingly popular over the last couple of years as webmasters have come to realize the importance of gaining quality links pointing to their sites. If you are looking for linking management software for quality links and analyzing link popularity then our personal suggestion is to use search engine friendly Advanced Link Manager tool by Caphyon which provides different features to build Quality Links to the website.

It is important to optimize a website for the success of our client’s business. Advanced Web Ranking and Advanced Link Manager tool allows us to enhance the level of optimization keeping an eye on the search engines rankings and provides us quality links which is not available in most of other web position or link management software’s.