Keyword research involves generation of the keywords associated with your site which the user is most likely to use when performing a search.

So keywords have the foremost importance and search engine optimization begins with it. If you want your website to rank among the top search results, it is necessary that you optimize your websites for keywords that are relevant to your web site. These keywords should be positioned strategically in your website at important locations, to be easily found by the search engines.

Keyword research involves:

• Generation of multiple keyword phrases or ‘long tail’ keywords. It’s been proven that multi word phrases bring more traffic to your site than highly competitive main keyword phrases. The long tail keywords are also proven to get more conversions than the short keywords.
• Strategic keyword research for each page of your site, which helps the search engine in understanding that your site has in depth data regarding the search term.

Keywords can also be country specific. For e.g., an American might search for a gas station using keyword ‘gas’ where as a European may perform the same search using keyword ‘fuel’. Due to our wide client base, our analysts are experts in choosing the geography-related keywords and strategically handle such issues.

Once keywords are generated, our specialists analyze their performance. Keyword analysis is performed to evaluate the competitiveness of your keyword and to decide if it is really the desired niche keyword for that page.

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