What is Google Analytics?

Google Analytics is used to track information about the way visitors to your site interact with it. During a search engine optimization campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site.

With Google Analytics, you can find:

• How people find your website and navigate through it and eventually become your clients.
• Performance of your site at various time periods.
• Click rates, keyword performance and conversion rates.

This data can be categorized on geographical basis for further analysis.

What do we do in Google Analytics setup?

• Generate the analytics code
• Set it up on your website by pasting the JavaScript code on all the web pages
• Setup Goals and conversion modules
• Provide a monthly report on keywords, traffic and conversions every month.

How does it help your site?

Google analytics helps in tracking your conversion rates, keywords, traffic and records the user behavior on your site, enabling you to optimize the site for maximum conversion and sales.

Interested? Contact us right away!